Writing a good article requires four things; good content, good technique, sequence and regular practice. In this information age, anyone can write something, post it, and call it an article . But a weak article falls flat. A strong article changes minds, gains followers, carries weight, demands respect. It’s a worthy and valuable pursuit. Top rules for how to write good article and blog :
Choose a good topic : Choose a topic that interests and inspires you enough to focus on it. Writing about topics that are relevant to your interests is always a good start, and makes the article more accurate. That’s more specific and, as such, easier to tackle.
Don’t write an article if you don’t know what you’re doing : Writing good article about something you’re totally unfamiliar with is pointless. Why would you tell someone how to solve a Rubik’s cube if you don’t even know what that is?
Research : Research will ground your article in fact. Good details to include are Statistics, Quotes by well-known people, Definitions, Anecdotes (short, illustrative stories about yourself or someone else), Quotes and examples from people like the reader or from popular books on the subject, References to other media (film, television, radio).
Craft Your first sentence : Your article’s first sentence doesn’t need to have anything to do with the topic. It only needs to capture attention, like a gunshot. To do so, make your opening sentence short, sweet and almost incomplete so that the reader has to read the next sentence. If your first line draws a question, incites curiosity, or creeps out the reader, there’s a good chance he or she will move on to the next line. Dialogue implies present action, which is compelling.
Address your audience’s needs : Now, come back to your piece. Switch gears and imagine you’re the reader of this article. Pick three words to describe the audience you want to address. As this reader, what questions would you like answered? You might not know the answers yet, but list the questions anyway; you’ll find answers in the next step.
Write Conversationally : Here’s some practical advice: use active voice, use white space, use contractions, use simple words and use second person to include readers. Also, when writing an article, don’t visualize your audience as a nondescript crowd of people. Instead, when you write, imagine a single person in that crowd, your Ideal Reader. As the saying goes, never write for anyone, always write for someone.
Plant the seed of curiosity : One way to increase readership is by applying a theory ‘seeds of curiosity’. At the end of a paragraph, often put a very short sentence that offers some reason for the reader to read the next paragraph. For example: So read on, Let me explain, But there’s more, But I didn’t stop there, Now here comes the good part etc. The ideas presented in your copy should flow in a logical fashion, anticipating your prospect’s questions and answering them as if the questions were asked face to face. Addictive articles stay a step ahead of the audience.
Keep readers harmonized : That said, the better you understand your Ideal Readers, the easier it is to harmonize them with honest, interesting, or informative copy. So do your research. Know your audience like you know yourself.
Tell a story : People love stories. It’s one of the basic truths of humanity , we always respond to a compelling story. Keep this knowledge in your toolbox. One of the best ways to draw a reader into an article is to bring it to life with human interest. Capture their attention with a recounting of an event, the setting of a stage, the unfolding of a plot. Stories are a brilliant way to open articles. They’re equally brilliant ways to illustrate a point. Avoid dry writing.
Use elevated diction : Elevated diction means, simply put, the “big words.” Flaunting a wide vocabulary is acceptable in most articles and topics. Use descriptive terms and phrases to further explain what you’re instructing them to do. Your audience can’t read your mind, so when you say, “put the thingy in the metal hot box,” they have no idea what you mean. Instead, say, “carefully place the bread in the toaster,” or something to that effect.
Prepare Draft : Write a rough draft including everything you can think of. Stay loose, avoid getting analytical, and enjoy the process of sharing what you know. When you’re done, you’ll have the bare bones of an article that only you could write.
Trim the fat : Half the words by combining sentences, removing needless words and seeking out “that” instances. Now imagine if you halved the word count of an entire article: same message, delivered twice as fast. Now that’s valuable to both the reader and the author. Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.
Tighten your draft : Keeping your audience in mind, write a tighter draft incorporating the new supporting information you’ve collected. Just get to the point. Cut out all unnecessary words in a sentence. If a complete sentence doesn’t take you another step closer to making your point, scrap it completely. This time when you read your draft, ask yourself: Is it working? Is it too general, too lightweight, uninteresting, unclear or choppy? Double-check to see that you’ve included every pertinent step in the process.
Read, Revise, Repeat : Read, revise and repeat to catch errors or omissions. Did you adequately describe the ingredients/supplies needed in order for the reader to complete the task? Did you include all the important steps? Is the order logical? Did you use words that indicate sequence: first, next, then? Did you warn readers of possible pitfalls? Rewrite, read aloud, rewrite, read aloud, rewrite. Now Publish your article.
The final and unstated rule of writing good article is practice. Practice, practice, practice. Practicing one’s craft is how one perfects it. Practice until you internalize the form and structure of a good article, and producing them becomes second nature. Now it’s a matter of practice, effort. Start soon. I wish you happy writing.